It has good reputation all around the world. It is leading brand in some areas and still growing day by day.
FebruaryNokia and Microsoft entered into a strategic alliance and the depth of cooperation. Over the past few years, Nokia shares have gradually from London, Frankfurt, Paris and Stockholm stock market delisting.
Nokia failed because of its long-term monopoly in the mobile phone market, resulting in a slack, underestimate the enemy emotions; enterprise bureaucracy has become popular, gradually lost self, lost the incentive to innovate.
And in the mobile phone industry has changed, especially after the popularity of 3G mobile Internet revolution brought, Nokia has not been able to face changing market to make the right judgments.
Also, they may try to cut expenses by using lower quality materials in their products, such as weaker resources for Nokia cases and batteries. Also some companies may set out their waste in ways that harm the environment without ensuring high standards of hygiene and safety in the workplace.
Including, outlet stores, which are illegal and can cause legal problems for companies. Inthe UK Government started to accept bids from thirteen companies who wanted to run a licence to sell next-generation mobile phones.
However, the companies began to refuse paying the huge amount of money for the licences. This unexpectedly resulted in the size of bids strengthening sky high at a rate of over rounds of bidding.
Economic factors Current economic indications, such as exchange, inflation rates, unemployment, gross national product can orient companies how to determine their policies. The other significant factor is the global economic situation for an international company such as Nokia.
Considering the last two years of global handset devise market, there is a downturn in the sales. The global economic recession and the related domestic economic crises are the most significant factors of shrink mobile phone industry.
According to a resource firm, named Gartner, worldwide mobile phone sales decreased 8. Technological factors Nokia is not a company without a sense of crisis.
Instead, Nokia has long recognized the existence of the crisis. IPhone, launched inNokia was first proposed in the global transformation of the Internet strategy. Of all the mobile phone manufacturersNokia is the first high profile vendors need restructuring. Concept Ovi by Nokia on August 29, and the company also announced a comprehensive restructuring strategy.
In response to industry changesthe Nokia Ovi store via software programsmusicmapsmail, and N-Gage mobile gaming platformfive major business transformation to fully support the Nokia Mobile Internet.
For example in JanuaryNokia announced that its worldwide smart phone walking and driving navigation will all free. You know, a well-known high German navigation, Baidu navigationetc.
But Nokia seek self- transformation and the result is a failure. Anyway, Nokia does not rely on their own efforts to turn things around. Another example was a very well-known Chinese enterprises in mergers and acquisitions, foreign workers paid after termination of the contract is almost equivalent to the original acquisition cost of all the funds.
Conclusion Change management generally is difficult but no undoable. With a world closing in every day. Most failed change projects underestimated or simply did not take into account the human factor.
To avoid this failure the assistance of change experts or change agents in most cases professional consultants should be sought. Not only that most employees have no or little experience in the field of change management. In most cases people are used to their environment and emotionally unwilling to change.In this part, weaknesses of Nokia are discussed: Few of products of Nokia are unaffordable for lower and even to middle-class customers that often has a negative effect on their searches.
Though, Nokia received criticism for bad services after sales. SWOT Analysis of Nokia Corporation mbalectures December 9, January 22, 10 Comments Nokia Corporation is a Finnish multinational communications corporation and is the world’s largest manufacturer of mobile phones.
Weaknesses Of Nokia. Nokia Corporation (Finnish: Nokia Oyj, Swedish: Nokia Abp; Finnish pronunciation: [ˈnokiɑ], English /ˈnɒkiə/) (OMX: NOK1V, NYSE: NOK) is aFinnish multinational communications and information technology corporation headquartered in Keilaniemi, Espoo, Finland. Its principal products are mobile telephones and portable IT devices.
The SWOT analysis of Nokia discusses the strengths, weaknesses, opportunities and the threats of the mobile handset manufacturer - Nokia. Till date Nokia is remembered with fondness because it was the first mobile phone for many people and it was very user friendly. Weaknesses • The service centers of Nokia are more concentrated in developed countries as compared to developing countries. • Nokia is introducing fewer promotions regarding low price economical phones; rather the new inductions are mostly for high technology mobile phones. In this part, weaknesses of Nokia are discussed: Few of products of Nokia are unaffordable for lower and even to middle-class customers that often has a negative effect on their searches. Though, Nokia received criticism for bad services after sales.
Following Microsoft-Nokia deal, we do a SWOT analysis of Nokia to get a proper analytic view of Nokia's strengths, weaknesses, opportunities and threats.
SWOT Analysis: An analysis of the internal environment through SWOT analysis is performed as follows: Strengths: An analysis of the strength position of Nokia is that the company has huge reputation as a mobile leading company and it has wide range of network all across the world.
In order to compare Nokia with its competitors it is very important to first examine the strength and weakness of Nokia and how the strategy of Nok.